Frequently asked questions
Straight answers on how we work and what each service does. Still unsure? A free consultation is the fastest way to a clear answer.
Working with us
What does H b&s Digital actually do?
We build and install AI automation for UAE businesses — the agents, workflows and systems that take AI out of the chat window and into your day-to-day operations. Lead capture, booking, document processing, support, follow-up and reporting, wired into the tools you already use.
How do we get started?
With a free consultation, then a paid AI Kickstart — a structured audit that maps your workflows and hands you a prioritised, costed roadmap. You own that roadmap and can build it with us, in-house, or elsewhere.
How much does it cost?
It depends on scope, so we quote after the free consultation rather than list prices. As a guide, we work in fixed builds plus a light monthly retainer for maintenance. No surprises — you get a clear number before anything starts.
How long does it take?
Most first systems go live in weeks, not months. Simpler automations can be running in days; larger builds with multiple integrations take a few weeks.
Do you keep it running after launch?
Yes — that's the part most agencies skip. Our AI Care Plan monitors everything we build, fixes it when connected tools change, improves it monthly, and reports what it did.
Do we work in Arabic and English?
Yes. Bilingual EN/AR is built in — support bots, content and messaging all work in both languages by default.
Is our data handled properly?
Yes. We build consent-based systems aligned with the UAE Personal Data Protection Law (PDPL). We don't do cold spam, and outreach only goes to your existing, opted-in contacts.
What isn't part of what you do?
We don't take on disconnected marketing retainers, ad buying or general-purpose software projects. Brand-aligned websites, sales assets, social automation and CRM work are included when they form part of a connected sales or operational system.
Our services explained
LeadFlow AI
Captures every enquiry from WhatsApp, your website and ad forms, qualifies it in a natural back-and-forth, scores it and writes a clean record straight into your CRM — with an instant first response, 24/7.
BookingDesk AI
Takes appointments online around the clock, confirms them, sends reminders, and chases no-shows to rebook — synced to the calendar you already use, in Arabic and English.
DocProcess AI
Reads incoming invoices and documents, extracts and validates the fields that matter, and pushes the data into your accounting or ERP — built for trading and logistics.
SupportBot AI
A bilingual tier-1 assistant trained on your business that answers routine questions instantly and hands the rest to your team with full context — on WhatsApp and web.
Integrated AI Sales System
Connects your brand-aligned website and supported social lead sources to your company-owned CRM, then uses bilingual AI calling, WhatsApp and email follow-up to qualify and nurture leads. Telegram alerts notify the sales team about hot leads, bookings, callbacks and conversations needing human action.
AI Kickstart
A structured audit and roadmap: we map your operations, find the highest-leverage automations, and give you a clear, prioritised plan. The honest front door to every build.
Content & Listing Engine
Turns one brief into a month of on-brand social posts, captions and property or product listings — bilingual, scheduled across your channels, tuned to your voice.
Daily Ops & KPI Digest
A scheduled WhatsApp or email brief that pulls leads, bookings, sales and ad spend into one clear view, with alerts when a number moves the wrong way.
AI Care Plan
Ongoing monitoring, break-fix, monthly improvements and reporting for everything we build, with a response-time SLA — so your automation stays an asset.
Review & Reputation Autopilot
Automatically asks happy customers for a Google review at the right moment, drafts your replies for approval, and routes unhappy customers to a human first.
WhatsApp Business API Setup
We handle the Meta Business onboarding, verification, number setup and template approvals — the official foundation every WhatsApp automation needs.
CRM Setup & Automation
We set up and automate Zoho, Bitrix24 or HubSpot — clean pipelines, lead routing, dashboards, migration and training that makes it stick.
AI Outreach & Follow-up
AI-personalised follow-up across WhatsApp, email and LinkedIn for leads who already know you — consent-based and PDPL-aligned, with every reply logged to your CRM.
Fractional AI Lead
Ongoing, senior AI leadership on retainer — we own your AI roadmap, decide what to build next, oversee delivery and keep it improving, a few days a month. Senior direction and a single point of accountability without a full-time hire.
Still have a question?
Book a free consultation and we'll give you a straight answer — no jargon, no hard sell.